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Share your reviews or looks. Ask for advice about application or finding the perfect shade. Discuss new collections or the monthly Ephemera subscription box.

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Join us in the Aromaleigh Imaginarium- a private Facebook group for all things Aromaleigh!

Aromaleigh Weekly Update!

September 19, 2014 – Aromaleigh Email Newsletter

 

A new round of 25% off weekly sales was published yesterday.

This week, enjoy discounts on the Dryades eyeshadow, Serpens eyeshadows, Bloom eyeshadows and Illuminata finishing powders! SHOP

 


 

Kristen was recently interviewed by THE MARY SUE for this article,

“Nerd Power, Make Up! A Look at the Amazing Women Who Make Geeky Cosmetics”

Yup, just as nerds have quietly begun to infect other more “normal” hobbies with our favorite things (Like knitting? Make a Doctor Who scarf! Like sports? Sign up for a Quidditch league!), so too has the makeup world opened up and made room for those of us who want our eyelids to be the same blue as the TARDIS. But when it comes to indie creators, the process involves more than just slapping a reference onto a tin of eyeshadow. The women who run these companies truly care about the stories and characters which inspire their work—and now that the female arm of the nerd community is no longer satisfied with badly-fitted t-shirts from the men’s departments, they’re happy to oblige our demand for more. CLICK FOR THE WHOLE ARTICLE!

 


Our new website is up and running perfectly! Point your browsers towards www.aromaleighcosmetics.com!
Create an account and review your favorite products to earn points towards discounts on future orders!

There are numerous features with our new system that we didn’t have before:

  • You can create an account directly, or use your Twitter, Facebook, Google+ or Amazon accounts.
  • The Points system allows you to earn points to use towards discounts on future orders. You earn 1 point for each dollar you spend, 10 points for creating your account, and 5 points for each eligible product review. 50 points = $1 off when you shop!
  • You can now create multiple wishlists! These wishlists can be set as private, public or shared.
  • Order History – once you’ve placed an order on our new website, your order appears on your account page.

New Autumn 2014 Collection – DRYADES is on this week’s 25% off weekly sale!

Autumn 2014 welcomes the DRYADES collection at Aromaleigh… ten dramatic duochrome shades imbued with the tones of Fall’s splendor. Dryads and Hamadryads were the Greek nymphs of the forests and trees. These colors were all inspired by specific Dryads or groups of Dryads, and incredible classic paintings portraying them.

We’ve been getting some amazing feedback on this collection!

Here’s the first review, from Glitter Bomb: “Thumbs way up on this one. Definitely check it out, especially if you’re a fan of earthy colors. I really liked everything, and more than half of them made it onto my “must-haves” list, so you know I’m a fan! Anything that isn’t there is filed under “we’ll see how it looks when I actually wear it”. (All swatches done dry, on bare skin.)” Click through for swatches and the full review!

Amber (from our Facebook) says:  I have tried most of the Dryades collection and absolutely LOVE it. Beautiful earthy colors with some very magical shifts complexities! I keep wearing each color on its own because I love the effect that each one has! Daphnis and Ekho are my top favs! 

Zillah (from our Facebook) says:“I got my Dryades the other day. they are unbelievably gorgeous. I think it’s one of the most beautiful AL collections yet, and that’s saying something. The colour shifts are complex and mysterious without being overwhelming and they have incredible depth. Absolutely breathtaking.”

Here’s a gorgeous look using Kraneia, Hesperides and Heliades, from the Dryades collection- by Blix Moonmaiden! Click through to her blog for more photos and a complete description of which colors she’s wearing, and where! (She also makes beautiful jewelry- check out Moon Maiden Jewelry!)


 

The 50% off product clearance continues: CLICK HERE FOR OUR CLEARANCE SITE! Eyeshadows just $3.25 for full sizes and .50 cents for samples!

There’s still tons of things to choose from! All clearance items have remained on our old website, which has a new url : http://aromaleighinc.stores.yahoo.net/

We can combine orders from the clearance site and the new site to save you on shipping- full details can be found on the home page of the clearance site. There is no order minimum on the clearance site.

Two of the most popular eyeshadow collections on the clearance site are Bete Noire and Alchemie. Indie Know blog recently reviewed the complete Bete Noire collection and provided some amazing skin swatches- if you haven’t seen these, they will make you run to the clearance site and scoop up some of these colors before they’re gone! (A sneak peek of some of their swatches is below the links, but you’ll want to click through to the reviews to see them in their full splendor!) Just ready to shop? SHOP BETE NOIRE!

Bete Noire Collection Overview and Swatches Part 1!

Swatch Post! Bete Noire from Aromaleigh Mineral Cosmetics! Part 2 of 2

Our ALCHEMIE line of shadows is also on 50% off clearance for just 3.25/full size and .50/sample.(SHOP HERE) These are rich, metallic finishes. The inventory on some of these colors is getting very low. So if you’ve been on the fence about this collection, now is the time to act. Some shades are already sold out. If you need some convincing, check out these gorgeous swatches and review from Baroque in Babylon, one of our favorite beauty blogs! CLICK HERE FOR REVIEW!


 

“DIAVOLI”, eyeshadows inspired by Dante’s Inferno… now available!

SHOP the DIAVOLI collection!

Aromaleigh Halloween 2014 presents the “DIAVOLI” collection. Diavoli translates to devil in Italian, and this collection is inspired by the devilish demons of Dante Alighieri’s Inferno. There’s 13 colors inspired by the Malebranche of the 8th circle of Hell, which in italian is called “Malebolge”, which translates to “evil ditches”.  The Malebranche (which means “evil claws”) were 13 devilish demons who patrolled the 5th Bolgia. (only 12 are named in the Inferno). Bolgia 5 was where extortionists, blackmailers, politicians and unscrupulous businessmen: sinners who used their positions in life to gain personal wealth or other advantages for themselves) are punished by being thrown into a river of boiling tar. Should they try to escape, the Malebranche, armed with grappling hooks and barbs, stand guard over them.  Visual inspiration comes from my own reader’s eye, as well as illustrations and paintings by Gustav Doré, Sandro Botticelli, Giovanni di Paolo and Giovanni Stradano.

The shades in this collection all feature a plush matte base with strong color-traveling duochrome/multichrome pigments. You can experience this color traveling effect by altering the angle of light as it reflects off your eyeshadow. The easiest way to do this is to move your jar/swatched skin underneath a direct light source, such as a desk lamp. As you move it, you’ll see the color switch from one to another. The effect is very dramatic in some shades.

 

We’re waiting on swatches and reviews from several bloggers, but preliminary reviews so far include the word “STUNNING”

We tend to agree, here’s a few of our favorites from that collection- at full size so you can see the gorgeous and intense color-traveling shifts!

 


 

HOLIDAY 2014 TIDBIT!

If you’ve gotten this far into our newsletter, we thank you! You’ve earned an exclusive news tidbit about our upcoming Holiday 2014 collection, which we are doing something different and unique for this year! Here’s the scoop:

This year’s holiday collection will be very exclusive, using super-duper luxe, sparkly color-traveling multichromatic pigments. This will be the first collection ever using these uber pigments, which we’re extremely excited about. If you’re enjoying Dryades and Diavoli, these will blow your mind, as they’ll have the same awesome chameleon effects, but with much more sparkle.

There will be very limited numbers of sample sets, full size (with custom gift packaging), and individual full sizes available.

The theme of this year’s holiday collection will be… SATURNALIA! With my current obsession with ancient history (and my Italian ancestry), I’m taking this year’s theme to heart. We’ll be doing a week-long Saturnalia inspired celebration in our household, complete with recreating ancient Roman recipes, reviving some of the Saturnalia customs, and decorating our tree in honor of the solar celebration, with holly branches, a giant sun tree topper, and the colors of blue and gold. I’ve been researching this ancient festival for the last few weeks, and seeing that I tend to take my collection themes quite seriously, I can’t wait to celebrate this year’s winter solstice this way.

 

Aromaleigh Weekly Update!

June 8th Aromaleigh weekly wrap-up! Dragons, Hannibal, Shakespeare, and other happenings…

Here’s this week’s wrap-up! Many things are in the works or on the immediate horizon. There’s excitement about dragons, antique roses, new blush colors and something about Shakespeare? The recent satin metallic finish colors are a hit, so more of those are on the way. Meanwhile, Kristen is giddy over a new shipment of pigment samples with amazing new effects/colors, and her work on the new website is looking very fine! Now on to the official stuff…


 

New website update: The new Aromaleigh site is well under way! It has cool product filtering features (sort by color/collection/finish/tone), product reviews, wishlist, sharing, customer accounts and more! Kristen is in the process of adding products, which is the most time consuming part, as each one has to be manually added (our current Yahoo store platform has no export feature). ETA for now is end of July, but sooner if at all possible. The new site will also have a smart, new and modern design- carrying through over 15 years of Aromaleigh branding into the future. We’re really excited about it! (You can sneak peek the new site, HERE. Please note that the design is not final and it’s been changing constantly as new features and more products are added. It’s evolving!)


 


Every Sunday, we will be hosting a fun giveaway on FACEBOOK! Last Sunday, we gave away 4 full sized eyeshadows.

Last week’s question was: “What does your holy grail blush or rouge color look like?” Here’s what last week’s event looked like. There were many great suggestions in this comment thread for blush colors and formulas. What we never realized was that so many people seem to prefer a matte formula!  There are two new lines of blush/cheek colors in the works and they’ll incorporate many of your suggestions! One will be themed after Antique/Heirloom/Vintage roses, and the other will be Ignis Antiquita cheek colors- continuing the theme of history’s forgotten women.

Congratulations to Heather Funk, she won four full size eyeshadows and will be receiving them in her mailbox soon!


 

Next up, product clearance and discontinues: 

Hundreds of items added to our Clearance page! New creative path, new products on the way!

Check out Kristen’s message about these changes, the new creative direction she will be taking Aromaleigh in, and information about our new website that is currently in the works,HERE.


 

New weekly sale items are up! Since we have a large proportion of our current catalog on clearance right now, we will be offering fewer weekly sale items. The Monday deal will still occur as regularly scheduled. Check out the weekly sale items: HERE.


THISisMYdesign.rectangle

Our Hannibal-Inspired collection, “THIS IS MY DESIGN” sees one new releases this week, for a new total of 25 shades. More colors are in the works! This collection may see a total of 26-30 colors at completion. Check out this write-up about the collection at PAPER DROIDS!

This week’s color is a beautiful veil of aqua iridescence, inspired by some varied concepts as well as the show’s cinematography. You can check out photo inspiration and back story, HERE.

LAPSE

Below, Check out these, and future TIMD color combinations from Cleolinda- she’s paired them up with the photo inspirations from the show.

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She’s also been doing amazing photo inspiration and creative conception back-story posts for each of the shades from THIS IS MY DESIGN, and we’ve linked to them on our site on each color’s individual page. She created this grid of the collection when it was at 20 shades, last week- we have it as our desktop wallpaper!

Click through to see the big size file of this one, and check out all of Cleolinda’s posts tagged Aromaleigh. She does lots of skin swatches, and talks color combinations and application, too!

tumblr_n5jdu9scSx1qah86mo1_r1_1280


 

Our winning shade for June color of the month was “FATEFUL STORM”, suggested by Zillah.

It’s a deep steel gray satin base with navy tones, and a strong gold metallic duochrome shift. It also has some pale coppery microshimmer.

This color is shifty, and you’ll get drastic different effects by applying it dry, over primer, or with a sealant. Our swatch photos are over a very light layer of primer, with the color patted on. It appears more gray/blue dry, and when applied over primer, the gold duochrome shifts it into green tones sometimes!

It was suggested by Zillah during our monthly suggestion thread. The color is in honor of the June 6th D-Day Invasion, in which weather played a crucial factor. Thanks everyone for participating in our monthly thread, this is a gorgeous color and we hope you love it! Zillah, keep an eye on your mailbox for your full size jar of this great shade!

FATEFULstorm

 

We also went ahead and did a 2nd COTM, “Mater Matuta”! We’ve definitely had some Roman-themed colors this year, such as “Bona Dea”, “Et tu, Brute?” and “Janus Primus, Vesta Extrema”. This one is in that same concept.

Mater Matuta was the Roman dawn goddess, worshipped by women during the June festival of Matralia. She is also known as Aurora, or Eos. (The festival of the Mater Matuta, Matralia- was held on June 11 and was marked by several unusual customs—among them that only free women in their first marriage might take part and that their prayers were not for their own children but for those of their sisters.)

The color was originally suggested as a pale pink with gold shimmer, but we adapted it to reflect more of the deeper, pre-dawn colors of the rising sun. It’s a satin rose/buff base with a rosy metallic undertone and sparkles of copper and rose.

MATERmatuta

This painting is the inspiration for the color! Cephalus and Aurora (Eos), by Nicolas PoussinCephalusAuroraPoussin

June 8th Aromaleigh weekly wrap-up! Dragons, Hannibal, Shakespeare, and other happenings…

May 23rd weekly wrap-up: New releases, Sales, Discontinues, Last day to vote for COTM!

A lot of great things to update this week! With all of the activity lately, we’re going to be doing weekly wrap-up posts so that you can easily access it all in one place.


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Then, join us on FACEBOOK! Every Sunday, we will be hosting a fun giveaway. Last Sunday, we gave away 4 full sized eyeshadows. Here’s what last week’s event looked like. It’s fun to read through everyone’s favorite products and colors, isn’t it?

 

 


 

Next up, product clearance and discontinues: Hundreds of items added to our Clearance page! New creative path, new products on the way!

Check out Kristen’s message about these changes, the new creative direction she will be taking Aromaleigh in, and information about our new website that is currently in the works,HERE.

 


Some new weekly sale items went up yesterday! Since we have a large proportion of our current catalog on clearance right now, we will be offering fewer weekly sale items. The Monday deal will still occur as regularly scheduled. Check out the weekly sale items: HERE.


 

The SERPENS collection is on 25% off sale this week, and this week’s new shade is a gorgeous soft coral/pink called SHIMCHONG. Check out the entire collection, HERE.

SHIMCHONG.SMALL

Did you miss last week’s shade? It was TARASQUE, shown here next to it’s visual inspiration, a gorgeous painting of St. Martha and the Tarasque.

 

tumblr_mdi88pZzjo1qg1nz9o1_500TARASQUE.TEMPLATE


 

Our Hannibal-Inspired collection, “THIS IS MY DESIGN” sees two new releases this week, for a new total of 22 shades. More colors are in the works! This collection may see a total of 26-30 colors at completion. Check out this write-up about the collection at PAPER DROIDS!

PHOENIX.TEMPLATE BONE.ARENA

 

Cleolinda has been doing amazing photo inspiration and creative conception back-story posts for each of the shades from THIS IS MY DESIGN. She created this grid of the collection when it was at 20 shades, last week- we have it as our desktop wallpaper!

Click through to see the big size file of this one, and check out all of Cleolinda’s posts tagged Aromaleigh. She does lots of skin swatches, and talks color combinations and application, too!

tumblr_n5jdu9scSx1qah86mo1_r1_1280

May 23rd weekly wrap-up: New releases, Sales, Discontinues, Last day to vote for COTM!

Hundreds of items added to our Clearance page! New creative path, new products on the way!

We have just added a considerable number of products to the DISCONTINUED section. We’ve been considering these changes for a while, and our May 1st corporate changes sealed the deal. Most importantly, Aromaleigh is not going out of business! The majority of the discontinued products are Aromaleigh v1 product/dupes that were made available because we did not have the budgeting available for completely new concepts, formulations and creative work. The products here are marked down, and available while quantities last. As of 5/17, we have jar/sample inventory on the shelves, as well as larger jarred batches in back. We estimate that these products will remain available for the next few months. of course if there is high order volume for these discontinued products, we’ll communicate that you you.

Kristen is currently working on a brand new website, and these products won’t be moved on to that site (current ETA for the new site is 3 months from now). She’s prepared a statement (click on first link, below!) about the new creative mission and direction she wants to take Aromaleigh in, now that she is back in full creative and budgetary control. This is an exciting time for us, but we want to make sure that you remain confident in the products and direction of Aromaleigh. If you have any suggestions for new product lines, collections, or improved/updated versions of any of these discontinued products, we’d love to hear your thoughts. Feel free to send an email to orders@aromaleigh.com

ABOUT THE DISCONTINUATIONS - New products, new creative paths!

50% OFF CLEARANCE ~ Lost in Faerie Limited Edition Mineral Eyeshadow (Revisited!)

50% OFF CLEARANCE! - Love is in the Air... Limited Edition Eyeshadows - Starting to sell out!

Clearance Voile Mineral Foundation - Medium Pink - 3P

Clearance Voile Mineral Foundation - Deep Pink - 4P

Clearance Voile Mineral Foundation - Dark Linen - 5L

[DISCONTINUED] ALCHEMIE metallic lustre eyeshadows - vegan/cruelty free

[DISCONTINUED] PURE DRAMA mineral eyeliner/eyeshadow - vegan/cruelty free

[DISCONTINUED] DRAMA QUEEN mineral powder eyeshadow/eyeliner - vegan/cruelty free

[DISCONTINUED] CHIARA shimmering jewel tone mineral eyeshadow - vegan/cruelty free

[DISCONTINUED] SYLPH Silky Mineral Cheek Colour

[DISCONTINUED]  BETE NOIRE dramatic mineral eyeshadow - vegan/cruelty free

[DISCONTINUED] GET CHEEKY vivid rouge (based on v1 Rocks! Sonic Rouge)

[DISCONTINUED] MUSE plush finish mineral eyeshadow - vegan/cruelty free

[DISCONTINUED] PURE ROUGE Classic Mineral Cheek Color

[DISCONTINUED] PURE EYES LUSTRE mineral eyeshadow - cruelty free

[DISCONTINUED] STARBRIGHT Gothic Lolita Mineral Shimmer- 7 whimsical, sparkling shades - vegan/cruelty free

[DISCONTINUED] 1 ML SCOOPS - 5 PACK

[DISCONTINUED]  "Rotating sifters for Mineral Makeup Jars

[DISCONTINUED] PURE BLUSH easy-wear mineral powder blush

[DISCONTINUED] PURE BRONZE loose mineral bronzing powder- vegan/cruelty free

Hundreds of items added to our Clearance page! New creative path, new products on the way!

New Pure Eyes Matte Skin Swatches!

We photographed these about 10 days ago and have been working on getting them arranged into grids for you. This is the first time Aromaleigh has skin swatched the mattes.

These swatches are on bare skin- no primer was used. (The sharp line is created by using a piece of tape to mask off the area). We didn’t use primer because primer can darken the color of mattes.

These were photographed in late afternoon sunlight to best capture them. Hope these are helpful for you! SHOP

New Pure Eyes Matte Skin Swatches!

New reduced pricing on all eyeshadows!

New reduced pricing on all #aromaleigh #eyeshadow across the board new pricing is now just $6.50 per jar! Samples are still a great value at $1 each. Great value is now even better! #mineralcosmetics #mineralmakeup #makeupaddict #beautyblogger #instabeauty #crueltyfree #naturalbeauty

New reduced pricing on all #aromaleigh #eyeshadow across the board new pricing is now just $6.50 per jar! Samples are still a great value at $1 each. Great value is now even better!  Shop eyeshadows

* Quantities remain the same as before for both samples and full sizes. More information about our product sizes and weights:

Full sizes are packed with sifters in the standard “5 gram jar”. This doesn’t mean the jar contains 5 grams of eyeshadow, but rather pertains to what this jar size is commonly known as. We mark the weight of all of our eyeshadows are weighing 1.2 grams net weight. This is a lowest possible weight- most colors will weigh much more. We made the decision to give all colors a lowest possible weight indication because every color weighs a different amount due to varied pigment particle sizes. We use the “5 gram jar” which is the standard size that the majority of the indie cosmetic companies use. We pack each jar full and then insert the sifter. While we air on the side of caution in indicating the weight of our products, rest assured- you are getting just as much product from us as you are from other companies that indicate much higher weights on their “5 gram jars”.

Samples are 1/8 teaspoon of “packed” eyeshadow (comparable to 1/4 tsp of “fluffed/shaken” eyeshadow– and are packed in small zip baggies and contain numerous applications. Depending on the application method which you use, you can expect anywhere from 10-20 uses or more, from an Aromaleigh eyeshadow sample.

New reduced pricing on all eyeshadows!