September 19, 2014 – Aromaleigh Email Newsletter
A new round of 25% off weekly sales was published yesterday.
This week, enjoy discounts on the Dryades eyeshadow, Serpens eyeshadows, Bloom eyeshadows and Illuminata finishing powders! SHOP
Kristen was recently interviewed by THE MARY SUE for this article,
“Nerd Power, Make Up! A Look at the Amazing Women Who Make Geeky Cosmetics”
Yup, just as nerds have quietly begun to infect other more “normal” hobbies with our favorite things (Like knitting? Make a Doctor Who scarf! Like sports? Sign up for a Quidditch league!), so too has the makeup world opened up and made room for those of us who want our eyelids to be the same blue as the TARDIS. But when it comes to indie creators, the process involves more than just slapping a reference onto a tin of eyeshadow. The women who run these companies truly care about the stories and characters which inspire their work—and now that the female arm of the nerd community is no longer satisfied with badly-fitted t-shirts from the men’s departments, they’re happy to oblige our demand for more. CLICK FOR THE WHOLE ARTICLE!
Our new website is up and running perfectly! Point your browsers towards www.aromaleighcosmetics.com!
Create an account and review your favorite products to earn points towards discounts on future orders!
There are numerous features with our new system that we didn’t have before:
- You can create an account directly, or use your Twitter, Facebook, Google+ or Amazon accounts.
- The Points system allows you to earn points to use towards discounts on future orders. You earn 1 point for each dollar you spend, 10 points for creating your account, and 5 points for each eligible product review. 50 points = $1 off when you shop!
- You can now create multiple wishlists! These wishlists can be set as private, public or shared.
- Order History – once you’ve placed an order on our new website, your order appears on your account page.
New Autumn 2014 Collection – DRYADES is on this week’s 25% off weekly sale!
Autumn 2014 welcomes the DRYADES collection at Aromaleigh… ten dramatic duochrome shades imbued with the tones of Fall’s splendor. Dryads and Hamadryads were the Greek nymphs of the forests and trees. These colors were all inspired by specific Dryads or groups of Dryads, and incredible classic paintings portraying them.
We’ve been getting some amazing feedback on this collection!
Here’s the first review, from Glitter Bomb: “Thumbs way up on this one. Definitely check it out, especially if you’re a fan of earthy colors. I really liked everything, and more than half of them made it onto my “must-haves” list, so you know I’m a fan! Anything that isn’t there is filed under “we’ll see how it looks when I actually wear it”. (All swatches done dry, on bare skin.)” Click through for swatches and the full review!
Amber (from our Facebook) says: “ I have tried most of the Dryades collection and absolutely LOVE it. Beautiful earthy colors with some very magical shifts complexities! I keep wearing each color on its own because I love the effect that each one has! Daphnis and Ekho are my top favs! ”
Zillah (from our Facebook) says:“I got my Dryades the other day. they are unbelievably gorgeous. I think it’s one of the most beautiful AL collections yet, and that’s saying something. The colour shifts are complex and mysterious without being overwhelming and they have incredible depth. Absolutely breathtaking.”
Here’s a gorgeous look using Kraneia, Hesperides and Heliades, from the Dryades collection- by Blix Moonmaiden! Click through to her blog for more photos and a complete description of which colors she’s wearing, and where! (She also makes beautiful jewelry- check out Moon Maiden Jewelry!)
The 50% off product clearance continues: CLICK HERE FOR OUR CLEARANCE SITE! Eyeshadows just $3.25 for full sizes and .50 cents for samples!
There’s still tons of things to choose from! All clearance items have remained on our old website, which has a new url : http://aromaleighinc.stores.yahoo.net/
We can combine orders from the clearance site and the new site to save you on shipping- full details can be found on the home page of the clearance site. There is no order minimum on the clearance site.
Two of the most popular eyeshadow collections on the clearance site are Bete Noire and Alchemie. Indie Know blog recently reviewed the complete Bete Noire collection and provided some amazing skin swatches- if you haven’t seen these, they will make you run to the clearance site and scoop up some of these colors before they’re gone! (A sneak peek of some of their swatches is below the links, but you’ll want to click through to the reviews to see them in their full splendor!) Just ready to shop? SHOP BETE NOIRE!
Our ALCHEMIE line of shadows is also on 50% off clearance for just 3.25/full size and .50/sample.(SHOP HERE) These are rich, metallic finishes. The inventory on some of these colors is getting very low. So if you’ve been on the fence about this collection, now is the time to act. Some shades are already sold out. If you need some convincing, check out these gorgeous swatches and review from Baroque in Babylon, one of our favorite beauty blogs! CLICK HERE FOR REVIEW!
“DIAVOLI”, eyeshadows inspired by Dante’s Inferno… now available!
Aromaleigh Halloween 2014 presents the “DIAVOLI” collection. Diavoli translates to devil in Italian, and this collection is inspired by the devilish demons of Dante Alighieri’s Inferno. There’s 13 colors inspired by the Malebranche of the 8th circle of Hell, which in italian is called “Malebolge”, which translates to “evil ditches”. The Malebranche (which means “evil claws”) were 13 devilish demons who patrolled the 5th Bolgia. (only 12 are named in the Inferno). Bolgia 5 was where extortionists, blackmailers, politicians and unscrupulous businessmen: sinners who used their positions in life to gain personal wealth or other advantages for themselves) are punished by being thrown into a river of boiling tar. Should they try to escape, the Malebranche, armed with grappling hooks and barbs, stand guard over them. Visual inspiration comes from my own reader’s eye, as well as illustrations and paintings by Gustav Doré, Sandro Botticelli, Giovanni di Paolo and Giovanni Stradano.
The shades in this collection all feature a plush matte base with strong color-traveling duochrome/multichrome pigments. You can experience this color traveling effect by altering the angle of light as it reflects off your eyeshadow. The easiest way to do this is to move your jar/swatched skin underneath a direct light source, such as a desk lamp. As you move it, you’ll see the color switch from one to another. The effect is very dramatic in some shades.
We’re waiting on swatches and reviews from several bloggers, but preliminary reviews so far include the word “STUNNING”
We tend to agree, here’s a few of our favorites from that collection- at full size so you can see the gorgeous and intense color-traveling shifts!
HOLIDAY 2014 TIDBIT!
If you’ve gotten this far into our newsletter, we thank you! You’ve earned an exclusive news tidbit about our upcoming Holiday 2014 collection, which we are doing something different and unique for this year! Here’s the scoop:
This year’s holiday collection will be very exclusive, using super-duper luxe, sparkly color-traveling multichromatic pigments. This will be the first collection ever using these uber pigments, which we’re extremely excited about. If you’re enjoying Dryades and Diavoli, these will blow your mind, as they’ll have the same awesome chameleon effects, but with much more sparkle.
There will be very limited numbers of sample sets, full size (with custom gift packaging), and individual full sizes available.
The theme of this year’s holiday collection will be… SATURNALIA! With my current obsession with ancient history (and my Italian ancestry), I’m taking this year’s theme to heart. We’ll be doing a week-long Saturnalia inspired celebration in our household, complete with recreating ancient Roman recipes, reviving some of the Saturnalia customs, and decorating our tree in honor of the solar celebration, with holly branches, a giant sun tree topper, and the colors of blue and gold. I’ve been researching this ancient festival for the last few weeks, and seeing that I tend to take my collection themes quite seriously, I can’t wait to celebrate this year’s winter solstice this way.