A lot of great things to update this week! With all of the activity lately, we’re going to be doing weekly wrap-up posts so that you can easily access it all in one place.
Join us on FACEBOOK! Every Sunday, we will be hosting a fun giveaway. Last Sunday, we gave away 4 full sized eyeshadows. Last week’s question was: “What type of loose powder mineral cosmetic products would you like to see included in our “new creative path”?
Here’s what last week’s event looked like. Some great suggestions for new products!
Congratulations to Laura DB, she won four full size eyeshadows and will be receiving them in her mailbox soon!
Next up, product clearance and discontinues: Hundreds of items added to our Clearance page! New creative path, new products on the way!
Check out Kristen’s message about these changes, the new creative direction she will be taking Aromaleigh in, and information about our new website that is currently in the works,HERE.
This week, the decision was made to discontinue the monthly “throwback” eyeshadow voting/shades. These colors were what Kristen called “dupes” of the original shades, which she formulated to match as closely as possible to their originals since the original recipes and often, pigments used in them, are no longer available to her. There’s been some confusion over the whole concept and the use of the word “dupe”. We don’t want anyone to be confused or unhappy with what they order. That’s never good! So in light of this and the new creative path Kristen would like to move the company in, she decided it was best to discontinue these. All of the throwback shades have been moved into the product clearance area, and very prominently marked as not being exact matches to the originals. The word “dupe” has been removed from all listings, as Kristen’s use of this word was not meant to infer “duplicate”. Please note that if there is a past Aromaleigh shade that you would like to see approximated in the future, you can always use that shade as a basis for the color description you include in our color of the month suggestions, but with a new name.
Some new weekly sale items went up yesterday! Since we have a large proportion of our current catalog on clearance right now, we will be offering fewer weekly sale items. The Monday deal will still occur as regularly scheduled. Check out the weekly sale items: HERE.
The SERPENS collection has an incredible new satin metallic duochrome shade this week- JÖRMUNGANDR! Check out the entire collection, HERE.
It’s very chameleon-like. While it looks purplish in the jar, it goes on as a deep smoked navy blue with a strong coppery red metallic shift. No sparkle or glitter in this one, it’s satiny and lustrous. Would make an incredible eyeliner!
In Norse mythology, Jörmungandr (the Midgard Serpent or World Serpent) is a sea serpent, the middle child of the giantess Angrboða and Loki. According to the Prose Edda, Odin took Loki’s three children by Angrboða, the wolf Fenrir, Hel and Jörmungandr, and tossed Jörmungandr into the great ocean that encircles Midgard.The serpent grew so large that he was able to surround the earth and grasp his own tail.As a result, he received the name of the Midgard Serpent or World Serpent. When he lets go, the world will end. Jörmungandr’s arch-enemy is the god Thor.(info source: Wikipedia)
This color is inspired by this painting of Thor battling the Midgard Serpent by Heinrich Fuseli
Our Hannibal-Inspired collection, “THIS IS MY DESIGN” sees two new releases this week, for a new total of 24 shades. More colors are in the works! This collection may see a total of 26-30 colors at completion. Check out this write-up about the collection at PAPER DROIDS!
Cleolinda has been doing amazing photo inspiration and creative conception back-story posts for each of the shades from THIS IS MY DESIGN. She created this grid of the collection when it was at 20 shades, last week- we have it as our desktop wallpaper!
Click through to see the big size file of this one, and check out all of Cleolinda’s posts tagged Aromaleigh. She does lots of skin swatches, and talks color combinations and application, too!
Our winning shade for June color of the month was “FATEFUL STORM”, suggested by Zillah.
It’s a deep steel gray satin base with navy tones, and a strong gold metallic duochrome shift. It also has some pale coppery microshimmer.
This color will be available on the afternoon of JUNE 1.
This color is shifty, and you’ll get drastic different effects by applying it dry, over primer, or with a sealant. Our swatch photos are over a very light layer of primer, with the color patted on. It appears more gray/blue dry, and when applied over primer, the gold duochrome shifts it into green tones sometimes!
It was suggested by Zillah during our monthly suggestion thread. The color is in honor of the June 6th D-Day Invasion, in which weather played a crucial factor. Thanks everyone for participating in our monthly thread, this is a gorgeous color and we hope you love it! Zillah, keep an eye on your mailbox for your full size jar of this great shade!
We also went ahead and did a 2nd COTM, “Mater Matuta”! We’ve definitely had some Roman-themed colors this year, such as “Bona Dea”, “Et tu, Brute?” and “Janus Primus, Vesta Extrema”. This one is in that same concept.
Mater Matuta was the Roman dawn goddess, worshipped by women during the June festival of Matralia. She is also known as Aurora, or Eos. (The festival of the Mater Matuta, Matralia- was held on June 11 and was marked by several unusual customs—among them that only free women in their first marriage might take part and that their prayers were not for their own children but for those of their sisters.)
The color was originally suggested as a pale pink with gold shimmer, but we adapted it to reflect more of the deeper, pre-dawn colors of the rising sun. It’s a satin rose/buff base with a rosy metallic undertone and sparkles of copper and rose.