“Ignis Antiquita” is beautifully representative of the sentiment behind this collection. It is Latin, and translates to English as “Ancient Fire” or “Fire of Old”. Ignis is fire- as it relates to the fiery spirit and passion. Antiquita is old, ancient, time-honored, revered, primeval.
While this collection features beautiful eyeshadow shades all inspired by different women in ancient history, we didn’t want to use words relating to “beauty” in this collection. Mainly because whether or not these women were beautiful is inconsequential at this point in time. It is their passionate spirit, their intelligence, bravery, strength, and indomitable will that lives on. And so it is for all of us. Living in a society that is dominated by the value of female beauty, we often judge ourselves by cultural standards of beauty and femininity. Some days it seems like all of the other positive contributions we might make pale in comparison to the most fleeting aspect of who we truly are– our looks. This collection is there to remind you of the paths that came before you, and the feminine energy and strength that is part of your past. Reconnect with is daily as you choose your eyeshadow colors and learn each woman’s history.
These women may be barely mentioned in History books, but in all women they endure.
The collection is set for January 1, 2014- New Year’s Day! A wonderful way to ring in the New Year.
And enjoy sneak peeks of the first 25 shades, in the slideshow below!